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Example: I am choosing to apply to Goldman Sachs because of the company’s commitment to the best client service and it’s deep expertise in the international bond market. I have spoken to many members of my school’s alumni group in finance and all of them speak highly of client service being the key to success. Adding that to the fact that major finance publications like Bloomberg frequently cite Goldman as the leading authority in this space, it was easy for me to make this company my top choice of employers to work for.