On June 26, 2011, Rowland took to the stage of the 2011 BET Awards to perform "Motivation" for the first time.  Hollywood News reported that according to social networking site Twitter , Rowland's performance of the song was the most anticipated of the evening.  Appearing in the middle of Trey Songz performance of " Love Faces ," Rowland ascended on stage where she was joined on stage by several shirtless male dancers.  The performance was met with a positive reception from industry critics and fellow music entertainers, most of whom noted it as a highlight of the ceremony. Ed Masley from The Arizona Republic said that Rowland's performance was "the night's most soulful vocal [performance]."  Roger Catlin from TV critic website also lauded Rowland with praising, stating that Rowland offered "a live performance with Trey Songz trumping that of her more famous "sister" from Destiny's Child , Beyoncé ."  The Los Angeles Times ' Gerrick D. Kennedy praised Rowland's sex appeal, noting that her "steamy performance sent tongues wagging" and was widely anticipated thanks to the serial delays with her album Here I Am (2011).  Finally, MTV Rob Markman pointed out that following her performance "#kelly" began trending on Twitter. Additionally Markman said "[Rowland] received one of the loudest ovations of the night." 
Incentive theory in psychology treats motivation and behavior of the individual as they are influenced by beliefs, such as engaging in activities that are expected to be profitable. Incentive theory is promoted by behavioral psychologists, such as . Skinner. Incentive theory is especially supported by Skinner in his philosophy of Radical behaviorism, meaning that a person's actions always have social ramifications: and if actions are positively received people are more likely to act in this manner, or if negatively received people are less likely to act in this manner.