NOTES TO CHAPTER 2 20. [Vicomte François René de Chateaubriand (1768-1848), a forerunner of the romantic movement in French literature, and a royalist of the Bourbon stamp in politics. He served the restored Bourbon monarchy, after Napoleon's fall, as ambassador to England and Germany and as Minister of Foreign Affairs. His most famous works were The Genius of Christianity and Memoirs from beyond the Tomb. —Translator.] End of Notes Start PREVIOUS 6 of 18 NEXT End
United Kingdom was the first to hold the auctions and they are a good example of how a well-planned auction design and good marketing strategies can lead to a favourable outcome. As there were five licenses and 4 incumbents, they had an ascending auction. To prevent collusion, each license could not be shared and each bidder was allowed no more than one license. Also, the fact that at least one license was available to new entrants lead to fierce competition from nine new entrants. To top it all off, UK had a solid marketing strategy which was planned over three years (1997 - 2000). All this helped contribute to UK raising 39 billion euros and being the most successful out of all the countries that took part in the 3G auctions.