French social theorist Michel Foucault developed a notion of discourse in his early work, especially the Archaeology of knowledge (1972). In Discursive Struggles Within Social Welfare: Restaging Teen Motherhood ,  Iara Lessa summarizes Foucault's definition of discourse as "systems of thoughts composed of ideas, attitudes, courses of action, beliefs and practices that systematically construct the subjects and the worlds of which they speak." Foucault traces the role of discourses in wider social processes of legitimating and power, emphasizing the construction of current truths, how they are maintained and what power relations they carry with them." Foucault later theorized that discourse is a medium through which power relations produce speaking subjects.  Foucault (1977, 1980) argued that power and knowledge are inter-related and therefore every human relationship is a struggle and negotiation of power.  Foucault further stated that power is always present and can both produce and constrain the truth.  Discourse according to Foucault (1977, 1980, 2003) is related to power as it operates by rules of exclusion. Discourse therefore is controlled by objects, what can be spoken of; ritual, where and how one may speak; and the privileged, who may speak.  Coining the phrases power-knowledge Foucault (1980) stated knowledge was both the creator of power and creation of power. An object becomes a "node within a network." In his work, The Archaeology of Knowledge, Foucault uses the example of a book to illustrate a node within a network. A book is not made up of individual words on a page, each of which has meaning, but rather "is caught up in a system of references to other books, other texts, other sentences." The meaning of that book is connected to a larger, overarching web of knowledge and ideas to which it relates.
Technological developments, new internet platforms, applications and innovations in the last ten years have made it easier for artists, makers and creators of all types to circumvent professional studios and create high-quality work themselves. Developments in media software and the proliferation of high-speed internet access have given artists of all ages and abilities from across the globe, the opportunity to make their own films, records, or other creative content, and distribute it over the web. Such works were usually displayed on a private homepage, and gained popularity through word-of-mouth recommendations or being attached to chain letters (known as viral distribution ).